Many different decisions need to be made when developing a new website for your business. Beyond choosing the perfect design and selecting the right images, you also need to make sure the content on your website will make the right first impression with potential customers.

A well-designed logo created with eye-catching colors does more than just help your business look its best. By selecting brand colors that capture your brand’s personality and appeal to your customers, you can actually help improve brand recognition and build customer loyalty.

Digital advertising is an incredibly cost-effective way to promote your business online. Through platforms such as Google AdWords and Facebook, you have the ability to reach more potential customers while staying in control of your own budget. These platforms also allow you to track your campaign performance and easily measure your return on investment.

The way people search for information online continuously evolves as technology evolves. As a result, the rise of voice search has become a pivotal milestone in this evolution. While some users may still type their search query into their favorite web browser, you may have many potential customers who are now searching for information by speaking to their smartphone, Google Home, or other device.

Video marketing can be a powerful tool for promoting your small business online. Sharing video content on YouTube allows you to showcase your brand and build relationships with potential customers.

Once you’ve launched a new website for your small business, how do you know if it’s generating any results? In order to really understand the impact of your digital marketing efforts, you need to measure and monitor the performance of your website and other digital advertising.

When you’re planning an email marketing campaign, there are many things to keep in mind. You’ll want to come up with creative copy, and eye-catching designs, and make sure your campaigns are relevant and interesting enough to keep your subscribers engaged.

Have you considered using video for your small business’s marketing? Video is a creative and highly-effective way for businesses of all sizes to connect with their customers online. If you’re trying to decide if video advertising is the right fit for your business, here are a few benefits to keep in mind.

If your business is running campaigns on Google AdWords, you may find yourself wondering what your ads look like, or whether they are even showing for your targeted keywords. Whether you’re concerned about your campaign performance, or just curious, you may be tempted to Google your own ads. Many advertisers assume that as long as they don’t click on their ads, there will be no impact on their campaigns. However, there are many reasons why you should avoid searching for your own ads.

Content marketing can be an incredibly effective way to not just capture new leads, but also reach higher quality leads. In order to get the most from your content marketing, you need to have clear goals and a strategy designed to help you reach them. Here are just a few ways you can use content marketing to generate leads for your business: