LinkedIn is the largest professional social network in the world, providing users with the opportunity to make new connections and build their professional networks. Beyond being an excellent networking tool for professionals, LinkedIn also offers a tremendous amount of opportunity for businesses.

Owning and operating a small business comes with some big challenges. Managing the day-to-day operations of your business can be incredibly time-consuming, leaving small business owners with little to no time to focus on their marketing.

Fortunately, digital marketing has become increasingly accessible for businesses of all sizes and is a highly effective way to reach new customers and grow your business. The right can help your small business gain a competitive edge, even over larger competitors.

Video content has grown in popularity over the last several years, and that growth shows no signs of slowing down. With so many brands finding success through video marketing, you’ve probably considered adding video to your business’s content marketing strategy.

If you’re looking for ways to promote your business online, you’ve probably come across several resources that recommend publishing blog content. These recommendations are backed by plenty of good reasons, but the process of starting a business blog can sometimes feel intimidating. Beyond coming up with ideas for topics and the time to write your blogs, you should also be doing keyword research and looking for ways to continually improve your blogging strategy.

Social media provides brands with the opportunity to connect with potential customers. Through social media, you can build relationships with new audiences by sharing unique and interesting content.

Chances are, your customers spend quite a bit of time doing research before they make a purchase decision. There are a lot of different factors that might influence their decisions, and online reviews are often cited as a major influence for consumers. In fact, according to BrightLocal, 85% of consumers trust online reviews as much as a personal recommendation.

When you’re building an online presence for your business, your website serves as the core of your digital strategy. An effective, professional website can help you establish credibility, connect with potential customers, and generate more sales and leads.

Whether you’re currently running digital ads for your business, or are still just exploring the possibility, you’ve probably heard of retargeting ads. And, if you spend time shopping or researching online, you’ve probably also seen plenty of retargeting ads.

If you want your eCommerce website to generate results for your business, you need to build a site that appeals to your customers and stands out from the competition. By creating the perfect site layout, design, and content, you can develop a user experience that drives sales and builds customer loyalty.

Perhaps you’ve launched a brand new website for your business, or are looking at revamping your current site. Either way, you’ve probably looked into developing a search engine optimization (SEO) strategy for your website. Through search engine optimization, you can improve your website’s visibility in search results when people are looking for products and services like yours online.