Attract Leads With an Inbound Marketing Strategy
- Customized inbound marketing strategies for your industry.
- Websites and content that drive high conversion rates.
- Social media marketing strategies for every platform.
- No long-term contracts or hidden fees.
Digital Marketing and Inbound Marketing: What’s the Difference?
When it comes to the world of digital marketing, there’s an overwhelming amount of information and terminology. You might find yourself asking, “What’s the difference between inbound marketing and digital marketing?”
Good question!
Although often used interchangeably in conversation, you can think of digital marketing as an umbrella term that encapsulates all types of marketing that happen online.
Examples of digital marketing include:
Essentially, any form of digital communication can be a digital marketing outlet.
So, then what is inbound marketing?
Inbound Marketing: Content That Brings Leads to You
Inbound marketing is a subset of digital marketing. It is a method that utilizes valuable content to establish your company’s digital presence in a way where your ideal customer finds you –as opposed to outbound marketing, wherein you are specifically targeting your clientele (like with paid ads).
Inbound marketing strategies are a tier of digital marketing that emphasizes organically engaging with potential clients. For example, paid ads are an excellent and effective form of digital marketing but wouldn’t be considered inbound, as your consumers cannot organically encounter or engage with paid ads.
Blogging, however, is a solid inbound marketing strategy, as this involves answering people’s questions regarding your industry. By investing in a consistent blogging strategy, you’re providing a way for your customers to find your business, engage with your website, and decide for themselves whether you’re the best fit for them.
Why Work With an Inbound Marketing Company?
Produce Quality Content for the Long Term
Investing your digital marketing efforts in a company that specializes in inbound marketing services offers a long-term payoff. Our professional team collaborates to provide a cohesive and effective inbound marketing strategy targeted for your company’s unique goals.
Our custom website designs are built with the latest SEO techniques, high-level copywriting, and a consistent content strategy, so that when people are in need of your services, they’re bound to find your company in the search results.
Experience Organic Growth That Gets Better Over Time
The best part of inbound marketing is that it only gets better over time. Let’s say your website published a blog in the year 2017. That same blog can garner traffic years after it’s initial publication date.
You build a website once, but it’ll still attract leads months and years into the future. That is, if your site is set up for success at the onset – which is exactly what Triton Commerce accomplishes!
Think of inbound marketing as planting seeds for your organic online presence. You can gain leads from people searching for an answer, a general contractor “near me,” or a social media post. When you work with a digital marketing company that specializes in inbound marketing, we have the tools to set up your website for success now and in the future. To learn more about our digital marketing and inbound marketing services, contact our team or give us a call at 651.321.0578.