It’s amazing when a new customer finds your website and buys a product or contacts you right away to schedule a service. If only every sale was that simple! However, customers like to shop around, so it’s common for them to check out a website and leave without converting. Remarketing ads are strategically designed to recapture a potential lead’s attention after they’ve left and nudge them back to your site.

Like other social networks, LinkedIn can be an asset for your business if you have a thoughtful strategy. With nearly 690+ million users in more than 200 countries and territories worldwide, LinkedIn is the world’s largest professional network.

How’s your website doing? Is it providing value for your business? Building a high-quality website requires a good amount of time, effort, and sometimes a sizable investment, so you should never “set it and forget it.” If you want to see a return on your investment, it’s important to understand how your site is performing and continually analyze areas that may need some improvement.

Any business can benefit from developing case studies for the web. Learn more about the impact of case studies for small businesses from the experts at Triton Commerce.

Online reviews can be one of the strongest assets or biggest liabilities for a small business. Are you paying attention to yours? Do you respond to all reviews, or are you focusing on “real” interactions and pretending what people say online doesn’t matter?

Have you noticed many ads in your Facebook News Feed lately? Scroll through, and you’ll see a sponsored post tucked between every four or so organic posts from your friends and family. More ads pop up when you search for things in Google, and if you click on a website, you’re likely to see some ads there too. Digital advertising makes it possible for businesses to reach new customers or reconnect with existing customers, and it can be surprisingly cost-effective.

A robust digital marketing strategy can help your business build a stronger brand, reach more customers, and generate sales. However, many business owners struggle to understand whether their digital marketing efforts are working. To truly understand the impact digital marketing has on your business, you must continuously measure and monitor performance.

While the Coronavirus keeps consumers quarantined, many small businesses are taking a hard hit on profits and facing uncertainty about when they might be able to open their doors again. To survive these difficult times, companies must either adapt their products and services to an online model or find new ways to provide value for their audiences.

Remember the early days of the Internet when websites had low-quality graphics, unreadable fonts, and extremely long load times? Web design has come so far in the last couple of decades, and it’s funny to think about how little we expected from a website then compared to now. Once upon a time, we were fascinated with watching pixelated hamsters dance. These days, when we access any sort of website, we expect a user-friendly experience that includes eye-catching design, useful content, and intuitive navigation.

Creating high-quality video content can be a major commitment, both in terms of time and money. If your company is not in a position to invest in professional video production services right now, there are other ways you can produce video content to market your small business. One great option? Live streaming.