Every time you’re online, you see ads everywhere. They’re all over Google and every other website you visit, in between your friends’ and family members’ posts on social media, inside of emails, even sometimes popping up inside Facebook Messenger. It must be hard for all of those companies to compete with each other with all that noise, right? Not necessarily!

In today’s digital world – especially over the course of the past few years – most of us are interacting with other people in person less and less often. Consumers were already doing much of their shopping online pre-pandemic, and while we’ve been in lockdown, the e-commerce world has grown exponentially.

From a deadly virus and socio-political turmoil to the cooling economy, unprecedented changes and uncertainty kept us all scrambling to keep up this year. Here are some digital marketing tools, that can help you stay ahead.

Whether you’re the head of a family business that’s endured for decades or an entrepreneur who recently launched a startup, there’s always more to learn about running a successful business. Knowledge is power!

Running a business means constantly acquiring new data. Every time someone on your team interacts with a potential or existing customer, your company receives new information that can be used to provide better customer service, increase sales and customer retention, and even improve your business.

Business owners are used to compromising and problem solving on the reg, but we can probably all agree that COVID-19 has presented unprecedented challenges. Bbusinesses all over the country and across nearly every industry has been affected by the virus in many ways, from economic losses and disruptions in supply chains to the ongoing challenge of conducting operations mostly – and for some businesses completely – online.

Testimonials are a critical asset for small business owners, and these days, most people share and search for reviews online. Inc. says 91% of people regularly or occasionally read online reviews, and 84% trust online reviews as much as their friends, so if you’re not monitoring and responding to yours, start now!

It goes without saying that today’s business owners across all industries face uncertainty about the future, among other challenges. Whether you run a start-up or an established company, small business owners must constantly adapt to survive and thrive in these rapidly changing times.
Fortunately, some strategies for growing your business can be outsourced, such as digital marketing.

If you run a Facebook page for your business, you’ve probably noticed the blue “Boost Post” button in the lower right corner of your social posts when you’re logged into your business account. When you hover your mouse over it, it says, “Boost your post to reach more people.”

We’ve talked a lot about video marketing in our blogs over the years, from how to use video to enhance customer service, to whether video ads drive more results, to the benefits of using video on social media. We’ve said it before, and we’ll say it again: If video isn’t already a part of your digital marketing strategy, you’re missing out on some major opportunities!