The perks of being a small business owner can be quite commodious compared to running a Fortune 500 company or, at the least, a little more stimulating than ‘spacing out’ in front of a computer screen, trying to finish typing up the latest T.P.S. Reports.

Depending on your social media feed, high-quality photos and videos may not be the first words that spring to mind with the content you come across. (We’re looking at you, Uncle Howard – the half-face selfies while grilling hot dogs aren’t necessarily the most fascinating images we’ve seen on the internet.) But when it comes to promoting your business, high-quality photos and videos should be the only form of quality when it comes to your company’s social media presence.

If you think social media is only good for updating the world on how your adorable puppy is doing or constantly sharing your utter contempt for the final season of Game of Thrones, you’re truly missing out! For businesses of all services and sizes, social media is an opportunity to find, connect, and provide for customers you wouldn’t have otherwise been able to do business with.

The marketing world has come a long way since radio jingles. While traditional marketing strategies such as print, radio, and television ads still hold some relevance in today’s retail era, digital marketing has completely changed the way companies of all sizes can reach, interact, and target their ideal customers.

Every restaurant owner will tell you there are always a thousand or more things they need to focus on to maintain a successful business. Whether it’s preparing the freshest ingredients for tonight’s entree special or training the staff to provide the most excellent dining experience they can offer, it’s easy to see how something like digital marketing can be the last thing on a restaurant owner’s mind.

The need for a functional, efficient, and alluring virtual presence is essentially mandatory for a lot of businesses to succeed today, as well as moving forward. You can even have the most beautiful-looking website ever created, but if nobody visits it, how will it benefit your business? That’s where combining stunning web design with campaigns comes in handy.

Digital advertising has evolved to become an essential marketing tool for businesses of all industries and sizes. It offers a direct gateway into reaching desired target audiences, allowing advertisers to promptly connect with relevant new or existing customers, generally for surprisingly cost-effective prices. Most importantly, digital advertising is a responsive, reflective form of marketing that’s mirroring how virtual the overall consumer market and experience have become.

As the home improvement industry continues to grow and evolve, competition between renovation businesses has become more intense than ever before. The industry as a whole is currently valued at over $400 billion in the U.S., and that figure is projected to increase to over $500 billion by 2024.

Seasonality is one of many things to consider when developing an online marketing strategy for your business. No, we’re not talking about posting the same old photos with a holiday filter. Effective seasonal marketing is a lot more complicated than that, but when you pull it off, the results are more than worth the effort.

Does it seem like your business has bad luck online? You put up a beautiful website and post regularly on social media, but you feel ignored and start second-guessing your investment. You think maybe all the luck is saved for your competitors, who always seem to get noticed.