Tips to Convert More Moving Company Leads
Your moving company is the most trusted and reliable service around. Dozens of families and individuals stand by your service as you’ve assisted them with the hardest part of moving: actually moving everything!
People can collect a whole lot of stuff over the course of time at one home. This can sometimes add up to almost a mountain of possessions that need safe access across town, the state, or even the entire country!
You know your service is top-notch – you’ve heard from so many previous clients. But why are your numbers as of late showing that? The problem may not lie in your services, but your moving company’s website.
In today’s modern age, knowledge of the internet and its inner workings is a necessary evil for almost every part of society. What began as a rudimentary cluster of computers drastically grew into a mega-giant of commerce and entertainment in just three short decades.
What this means is, if your moving company’s website doesn’t stack up against the competition, you’re missing out on a ton of sales. When a website is successful and driving home sales for you, it encompasses a fresh look, sleek design, and efficient performance.
If you’re not sold on just how important a good website is for business, take a look at these statistics:
- 38% of website visitors will leave a website immediately if the design is unappealing.
- 88% of website victory are actually less likely to ever come back to a website after a poor experience.
- 48% of online consumers say the design of a website is the number one factor in determining a company’s trustworthiness.
- 89% of website visitors will go straight to the competition after a bad experience.
The numbers don’t lie. A smoothly-running website will liken your chances of it landing you sales.
If you want to expand your service area and get busier, let’s take a look at some of these tips to spruce up your website!
Appealing & Responsive Website Design
Having a beautiful web design is not only eye candy, but it also is the first factor at play when a potential customer visits it.
Look, first impressions are vital to any kind of relationship. When your website design is original and visually appealing, potential customers will feel right at home while searching it. A website that makes potential customers feel at home will greatly increase the chances of you moving them into their new home!
The look and feel of your website help establish trust within your service. Here are elements of professional web design:
- Original content that is enriching, engaging, and compelling.
- Visible call to action prompts strategically placed throughout your web pages.
- Consistent web design that’s clearly formatted and unique compared to the competition.
- Mobile friendly-performance, fast loading times, and accessible navigation.
- Custom branding and web design to separate your moving company from the rest of the pack.
The first sense, when it comes to attraction, is the eye. Having your website looking good is the first step to it running smoothly. Your credibility and trust within potential customers will rise once you begin this step!
SEO Web Content
Okay, now your website is looking fantastic! Now what? Oh, it’s time to get your hands dirty (figuratively speaking) with Search Engine Optimization!
SEO tactics are the most requested digital marketing strategy requested by every type of business you can think of. You grow your search engine precede organically with SEO tactics. When you adhere to the almighty power of google’s algorithm, it will begin to favor your moving business on relevant search rankings.
Here are some key elements of SEO.
Quality Keyword Research
Keyword research takes specific words and phrases most often used in the moving industry and implements them on your website and within its content. Keywords and phrases are usually what internet searches most of often use when looking into your industry.
On-Site Optimization
To appease the Google search engine’s algorithm, request consistent updates and improvements on every aspect of your website. Meta Descriptions and title tags along with mobile-friendly design and a steady flow of engaging content is a great way to start!
Local SEO Strategies
Local SEO strategies help your increase brand awareness on a regional level. This kind of SEO strategy is executed through the optimization of your Google My Business account and Google Maps listing. Additionally, encourage your satisfied customers to leave a review online!
Custom Landing Pages
Want to expand your service area to other parts of town or nearby cities? Start by creating custom landing pages that emphasize well-defined messages tailored to the areas you want to target.
Incorporating these elements under the umbrella of your digital marketing strategy is a great long-term way to make sure your moving company stays at the top of relevant search rankings for years to come!
Conversion Rate
Your website now incorporates professional designs and original style while your website is optimized to help your dominate search engine rankings. Now, there’s only one thing left to do: focus on closing the sale!
Conversion rate is the ratio between the total number of visitors to your website against the number of those who enlisted in your services. When you incorporate great web design and implement SEO tactics, your website’s conversion rate will see a steady increase over time.
The key to a great conversion rate includes:
- An easy to navigate, completely functional website.
- A consistent flow of engaging content that’s designed to draw readers into your service.
- Call to action prompts in the form of text, links, buttons, images, animations, or video.
- Custom performance reporting that gives you insight into which web design elements and digital marketing strategies are working the best for you.
Convert More Moving Company Leads With Custom Web Design
These three components of web design will be the difference between success and failure for your moving company in the future. With that being said, you have a business to run. You probably don’t have time to worry about web design or SEO tactics.
When you need an assistant converting online leads into sales, call on Triton Commerce!
Our marketing experts are the most trusted when it comes to web design and digital marketing strategies for small businesses like yours.