Email Marketing Guide for Moving Companies.
When asked what the most valuable resource is these days, many people will answer that oil is. While the oil industry is projected to be worth $2.1 trillion in 2025, it's not alone. The data industry is estimated to be worth $230 billion in 2025. Data has become an essential component for businesses to progress in many different industries.
Consumer data allows businesses the ability to assess and measure predictive responses to different types of digital advertising methods. You can work to determine your consumer's instincts, behaviors, and needs.
Email marketing is a very valuable line of digital communication between your potential and existing customers for your moving company. The intricate data that you can measure and track via email advertising campaign analytics can allow you to better comprehend your consumers, and what their needs may be for an upcoming move.
It's no surprise that email advertising produces one of the highest ROI rates on the market. This data-driven approach to marketing is changing the way that businesses are advertising to their customers.
How Data Drives Your Email Advertising Campaigns
Getting immediate feedback about how your subscribers are interacting with your email advertisements can allow you to properly tailor the next email to likely have a higher conversion rate. No longer do you have to guess how your advertising is going.
You can get real-time answers to various questions about your email messages via advanced data metrics. Below are just some of the many questions that you can answer:
- How many recipients opened your email?
- What's the average ROI per email?
- What time of day has the highest response rate?
- What day of the week has the highest response rate?
- What are the click-through rates?
- What percentages of sales and leads are generated through email advertising?
When you're capable of answering these imperative questions regarding your email campaigns, you can better understand the innerworkings of what your consumers want. When you know what they desire, you can easily cater your advertising to promote the services and products that your consumers desire.
Testing and Tracking Your Email Marketing Strategy
To perfect your email marketing strategy, you need to constantly be testing and tracking how effective it is. When we talk about testing, we're referring to changing up the elements that go into your email messages. Some of these elements include:
- Subject lines
- Headings
- Topics
- Discounts and offers
- Visuals, videos, and images
- Hyperlinks, CTAs, and contact forms
- Formatting, text, and layout
As you alter these design elements, you can track how your subscribers are responding. The trick is to continually alter these design elements until you find one that works to create a high conversion rate with your recipients. You can gauge the response of your subscribers to various email messages by taking a look at your advanced tracking metrics.
Some of the most widely used advanced tracking metrics include:
- Conversion rates
- Percentage of clicked links
- Median revenue per subscriber
- Unique opens
- Forwarding rates
- Growth rates
- Unsubscribe rates
- Website traffic
- Bounce rates
- Unopened rates
With so many different tracking elements, you can get a good idea of how your consumers are responding to different parts of your messages. Suddenly, crafting a successful email advertising campaign is within reach. It's no longer a guessing game. Now, it simply comes down to a math problem.
Creating Focus Groups With Contact Segmentation
Another key element of any successful email advertising campaign is getting to know your subscribers. When you know specific attributes about them, you can tailor your email messages to cater to their needs. The process of figuring out specific attributes about your subscribers and putting them into focus groups is referred to as contact segmentation.
Some examples of focus group classifications include:
- Free Quote Inquires
- Recent Customers
- Past Customers
- Commercial Customers
- Residential Customers
- Customers by Geographical Area
- Homeowners
- Renters
- Single Persons
- Families with Children
When you can segment your subscribers into key focus groups, you can tailor your email advertising to include specific services that work for them. For example, you'll advertise your moving services differently to single people than you would to families with children.
For single people, you may play on the fact that moving a lot of boxes on your own can be difficult. For families, you may plan on the fact that moving with children can be stressful, and hiring a company to handle the heavy lifting can free up their time.
The more particular you can make your email messaging campaigns, the more successful they're going to be. By receiving analytical data from your previous marketing campaigns, you can better segment your customers into useful focus groups.
Email Marketing For Your Moving Company
Hopefully, we've opened your eyes to the endless potential that email advertising can offer your moving company. If your head is spinning with all the possibilities for enhancing your sales this year with this digital marketing strategy, it's time to give us a call.
At Triton Commerce, we offer customized email advertising solutions for moving companies. We'll comb through all of your analytical data to create the best course of action for your future email advertising campaigns. We'll work to generate more leads for your moving business and boost your online presence.
Simply get a hold of us today to get a free copy of our Digital Marketing Plan. This will explain how we utilize digital marketing strategies like email advertising to assist your moving company to reach its full potential.