3 Ways to Increase Leads from Your Landscaping Website
You have the best landscaping business around. For years your customer has left nothing but glowing reviews. You’re proud of the work you do, and you sleep soundly knowing it’s a guarantee that you’ll satisfy nearly every customer. But there’s just one thing keeping you up some nights: sales.
Even though you are the best landscaping company around, your busy season is not as busy as you would like. What’s the problem then? The short answer is likely your online presence.
In modern times, commerce is mainly performed through the internet. What was once a cluster of computers has now developed into the world’s communication device. Almost every aspect of our lives is done through the layers of the internet – especially business.
When the internet is such a pivotal part of your business, your website needs to dress the part. Any blemishes hiding on your page or are equipped with archaic functionality will negatively impact the traffic on your website and, therefore, your entire business.
If you're not convinced of the internet’s importance, take a look at these statistics and see the number for ourselves.
- 38% of website visitors will leave immediately if the content isn’t engaging or the website design is off.
- 89% of website readers will go straight to the competition if your website is in poor shape.
- 48% of consumers online say that the appearance of a website is the main factor in judging the trustworthiness of a business.
- 88% of website users are less likely to return if a website doesn’t perform properly.
The numbers don’t lie. The impact your website has on your business is tremendous. Let the numbers be on your side by learning these valuable tips to spruce up your website!
Efficient Web Design
The first impression impacts every single relationship. When a website visitor imprints the first impression in their mind, you need to make sure it’s positive right from the start. Doing so will sway their decision to do business with you in your favor.
Here are some key components of professional web design:
- Custom branding and web design template to make your landscaping company stand out from the rest.
- Optimized loading times, mobile-friendly performance, and accessible navigation.
- Original content that’s engaging, helpful, and compelling.
- Calls to action (CTAs) are visible on your web pages to encourage the customer to contact you.
- Formatting on your website needs to be efficient and unique without being too much.
Since the first impressions are the start of every relationship with your future customers, effective and beautiful web design is the best place to start!
SEO Strategies
Now that you’ve got your website looking good, it’s time to get down to the meat and potatoes of website success: Search engine optimization (SEO).
SEO tactics are a way to organically grow sales from your website by increasing your presence on relevant internet searches. Although SEO strategies don’t garner success instantly, growing this facet of your website will pay great dividends in the long run.
Some components of successful SEO strategies for your landscaping website will include the following.
Link Building
This tactic of SEO will find a home in your website’s content, such as blogs, infographics, and social media, to name a few. The great quality and quantity of inbound links to your landscaping website will help you dominate local search rankings.
Keyword Research
Keyword research utilizes the most effective buzzwords in the landscaping industry and disperses them throughout your content. These keywords are generally what a potential customer is searching for.
Local SEO Strategies
Local SEO optimization will focus on searches in your services area. Reviews, Google Maps optimization, and Google My Business are great ways to expand brand awareness at a local level.
On-Site Optimization
On-site optimization is essentially making sure every aspect of your website and its content are updated efficiently and regularly. Meta descriptions and title tags along with a mobile-friendly design are all great ways to maintain on-site optimization.
Custom Landing Page Design
Expand the reach of your web pages by creating custom landing pages. Clear and concise messages for specific places will help your website land on relevant searches in any area you target.
Conversion Rate
You have the first two points of beautiful web design and SEO strategies implemented, now it’s time to complete the triangle! You’ve gained their trust, so it’s all about making the sales by focusing on conversion rate.
Conversion rate is a simple equation of total website visitors compared to the number of those visitors reaching out and requesting service. When your website is equipped and designed to convert readers into customers, your conversion rate will continue to increase every quarter.
Increase your landscaping website’s conversion rate, incorporate the following elements:
- Compelling, clear, and accessible Call to action prompts in the form of text, links, buttons, animations, or video.
- Content that that’s efficient enough to reduce the gap between first visit and a sale.
- Functional and easy-to-navigate user experience.
- Performance reports that give you access to details regarding which digital marketing strategies and design elements are showing success.
Sometimes, even with a fully functional and beautiful website, the customer needs that last push to request service. More customers will have the desire to reach out to your landscaping business when you make it easier to contact.
To put it simply, the conversion rate is determined by how well you encourage your website visitors!
Convert More Landscaping Leas With Triton Commerce
As mentioned previously, there are three important points of effective web design:
- Accessibility
- Functionality
- Appearance
When you utilize these three points, your landscaping website will show great success. Gaining the trust and convincing customers of your superior service is the first step. The second step is to give them every option to enlist your services.
When your landscape company needs trust assistance in the area of web design and digital marketing, call on Triton Commerce! Our team of marketing experts will help you optimize your website and grow your sales consistently.