5 Things Every Landscapers Website Must Have

The term landscaping was first introduced in the 16th century to refer to paintings of countrysides and other landscapes. It wasn’t until the 20th century that the term landscaping became used as we know it in the modern day. Still, throughout the course of history, people have taken a great deal of pride in the layout and architecture of their land and property.

The 20th century elevated landscaping to a profession – a service one could request to make their yard or garden absolutely breathtaking.

And the way businesses, especially landscaping businesses, promote and sell themselves has also grown and morphed throughout the decades.

In the 21st century, the world of the internet and the way businesses sell themselves on it is a process called digital marketing. With the swipe of the thumb, some fingers on a keyboard, or a couple of clicks, anyone can learn just about anything you can possibly want to know from the internet.

With so much information floating around on the internet, it’s important to think about the role your website plays in the growth of your sales. If your landscaping website isn’t optimized the way it should, you are losing out on the countless amount of potential customers. On the bright side, upgrading your website isn’t as intimidating as it sounds.

Garnering success on the internet means gaining more traffic to your website, converting leads into sales, and optimizing your search performance. So let’s learn how to do that!

Here are five things every landscaping website needs.

1. Distinctive Web Design

In this marketing world, especially on the internet, appearance is everything. Someone searching for a quality landscaping company in their area won’t be impressed by a sub-par website design.

In fact, it takes the average person just 50 milliseconds to form an opinion about your website. If your website isn’t performing at its peak, nearly 40% of all visitors stop engaging almost right away.

Making your website visually appealing and easily accessible is key to growing your sales and gaining the trust of future customers.

Here are some specific web design elements you should consider implementing:

Unique Composition: Having a generic website template will spell failure to grow more sales. Pick a unique web template to stand out above other landscaping businesses.
Flexible & Reactive: Your website should be able to perform at its peak on any platform or device, especially mobile devices!
Conversion Optimized: Encourage engagement and compel visitors of your website to request service.
Apparent Branding: Distinguish your company’s website above others by showing your unique logo, tone, and mission statement clearly on all pages.
Certifications & Credentials: If your landscaping business has a five-star Google rating or an A+ rating with the BBB, make sure to show that off on your website to help grow trust with potential customers.

2. Engaging Content

The thought of having engaging content about the industry of landscaping seems a little silly, but it’s one of the most effective ways to grow traffic on your website. Original and persuasive content will do its best to embolden customers to request your service and establish a healthy relationship with Google’s algorithm.

Here are some starting points for great content.

Conversational Tone

The content of your website should allow the reader to see the world of landscaping from a professional lens without being too complex. You want to establish confidence and knowledge of your industry without intimidating any readers.

Define Your Demographics

To successfully target customers, you must establish your demographic and tailor your content to them!

Visually Accessible Layout

Large blocks of texts and complex words do not help paint a picture of great service. Be sure to break up your text and use simple words to convey the message of great service and knowledge efficiently!

Calls to Action

Value propositions act as an outline of what exactly your company has to offer and how well you provide it. Be sure to have your selling points showing clearly on every webpage.

Additionally, your calls to action (CTAs) will compel the reader to take the leap and request your service. Examples include “Schedule a Consultation” or “Get a Free Quote.”

3. Search Engine Optimization

Search engine optimization (SEO) is a way to organically grow traffic to your website. With a little work and strategy, your SEO practices will do wonders in terms of performance with Google’s relevant searches.

In this ever-increasing online world, SEO practices will make or break your landscaping company’s website. While it may take more than 1 day to establish a strong SEO presence, getting started is half the battle.

Here are some key elements in starting effective SEO:

Local Optimization
Headings (H Tags)
Link Building
Directory & Review Management
Keyword Research & optimization
Meta Descriptions & Title Tags

These building blocks of SEO will surely have your website growing in the right direction!

4. Testimonials

Word of mouth is, by far, one of the most effective marketing tools since the dawn of man. Nothing says great service more than someone who has experienced it.

User generated content, like reviews and testimonials, do wonders to establish a strong sense of trust with potential customers. You may have your value props displayed clearly on your website, but when a customer confirms these propositions with their own experience, it ensures the future customers that they will get top-notch service for their money.

Not only does it gain the trust of potential customers, but this user-generated content allows Google’s algorithm to pick up on your quality service.

5. Professional Video & Photography

A picture is worth a thousand words, and a video is probably worth more. When you use professional photography and videos on your website, you paint a distinct picture of your industry and the unique craftsmanship behind your work.

Utilizing engaging visuals on your landscaping website will allow potential customers in your world and the quality that goes behind it. Be sure to avoid stock photos and videos as the original content is the most effective!