14%

Conversion Rate

87%

of traffic is organic

$12.35

ppc cost per acquisition

Only 1 Auto Glass Digital Marketing Case Study

Project Brief:

Only 1 Auto Glass offers auto glass repair and replacement services, including convenient mobile repair services. Our goal was to develop a digital marketing strategy that would generate a significant number of leads that would convert into full bookings. Due to the time-sensitive nature of the services they provide to their customers, along with a new website and inbound marketing strategy, we created ad campaigns on both Google AdWords and Facebook to drive qualified traffic and prospects to their website. And, with them being in a saturated industry and market, we wanted to help them stand above the competition by providing honest insight into the quality of workmanship and expertise they complete each job with. Review Management software was launched to help them increase the number and ongoing frequency of recent reviews.

How We Did It

See what we did to take the Only 1 Auto Glass website and marketing to the next level.

Website Redesign

Visit Only 1 Auto Glass

Website Redesign

Only 1 Auto Glass launched its first site with Triton Commerce in October 2015. Since then, they have seen an expansive increase in the amount of on-site traffic and conversions. We've been through multiple revisions with each one returning better results.

Beautiful & responsively designed site
Design focused on calls-to-action
Easy navigation with landing pages for all offerings
On-page SEO optimization
Pagespeed optimized

Our Results:

- 12% organic conversion rate

- 14% conversion rate across all sources

SEO

Our SEO strategy included:

Built-out content pages for all categories
Listed and optimized on relevant directories
Updated title tags, descriptions and schema markup implementation
Location based content pages
Google My Business optimization
Link building campaign
Google pagespeed optimization

Key Metrics:

- 77.6% of users are unique visitors

- 46% of Local traffic is organic

- 87% of traffic is organic

PPC Management

Through pay-per-click advertising on Google AdWords, Only 1 Auto Glass is able to reach potential customers at the moment when they are searching for how to replace their broken windshield or windows. Since the launch of their paid campaign in February 2020, we have been able to improve Home Pro Transformations’ visibility in key search results and turn more clicks into customers.

The Goals:

Create an effective customer acquisition system using search engine marketing
Encourage prospective customers to contact Only 1 Auto Glass through phone calls or filling out its online contact form
Reach customers searching for windshield replacement or chip repair on mobile devices by creating a mobile-friendly experience

Our Approach

Direct response keywords
Service area geo-fencing
Landing page optimization
Facebook & Google retargeting

Our Results:

- 264 PPC leads /month

- $12.35 CPA

- 15.84% of clicks on ads become leads

Results:

Through a robust, custom paid ad campaign we have expanded Only 1’s reach into quality leads as they’re actively searching for auto glass repair and replacement options. Their campaign allows us to bid on select, high-converting keywords directly related to their key service, all the while increasing their visibility in SERPs and conversion rates overall.

New and repeat customers can rest assured that they’re hiring the right team for the job based on the high number of current reviews Only 1 Auto Glass has listed on their GMB, Facebook, and BBB profiles. Their solid reputation is touted by many, many satisfied customers that have actively left a review after receiving a request from Only 1’s review management software program.