113%

Increase in leads

42%

Increase in online reviews

89%

Increase in conversion rate

JD Haas Digital Marketing Case Study

Project Brief:

When the team at JD Haas & Associates first came to us in 2018, they were a smaller firm focused on making a big difference in the lives of their clients by specializing in bankruptcy, personal injury, and estate planning. Today, with the exception of their adjusted focus to solely being personal injury, they are still a firm focused on building long-standing trust and relationships with each and every client. With their niche focus in a saturated market, their strategy needs to be narrow, precise, and extremely impactful.

How We Did It

See what we did to take the JD Haas website and marketing to the next level.

Website Redesign

Visit JD Haas Website

The first step for any digital marketing campaign is always making sure where you send leads to is fully optimized. That means creating a website that perfectly conveys who they are, what they do and what the customer can expect. Next we make sure it converts as many visitors as possible through calls-to-action in order to maximize marketing spend

Beautiful & responsively designed site.
Easy navigation with pages for all offerings.
On-page SEO optimization.
Pagespeed optimized.

Key Metric:

89% Increase in website conversion rate

113% Increase in leads generated

SEO

67% of users are more likely to make a purchase with a smartphone on a mobile friendly site than on a non-mobile optimized site. - Seocial

Built-out content pages for all categories
Added them to all directories and listings
Link building campaign
Google pagespeed updates

Key Metric:

11% Increase in organic website visitors

12% Increase in overall organic traffic

Review Management

Beautiful & responsively designed site.
Easy navigation with pages for all offerings.
On-page SEO optimization.
Pagespeed optimized.

Key Metric:

42% Increase in 5-star Google reviews

Results:

Since the launch of its first Triton designed website in 2018 to their recent redesign in 2022, JD Haas & Associates has seen an increase in client leads attracted through their online strategy. Tied up in court proceedings the majority of the time, their website needs to supply thorough and timely information when their potential clients need it most. Together with relevant, fresh content being added regularly and a clean, easy-to-navigate design, their site’s SEO tactics have generated impressive results in terms of performance, ranking, and ROI.

Understanding that lawyers and firms are most often chosen based on not only practice focus and expertise, but also the rapport and trust built, we’ve created a library of photography and videos allowing the team at JD Haas & Associates to come to life through their website and professional platforms. Analytics and tracking have also been added to each video, allowing for measurement and adjustments should they be necessary for expanded success.