143%

Increase in goal completions

126%

Increase in organic website traffic

30%

Increase in 5-star reviews

Envision Fitness Digital Marketing Case Study

The Challenge:

Envision Fitness first came to us when they were just two years into being a locally owned, small gym based in Hopkins, MN. Specializing in group and one-on-one fitness training as well as nutrition coaching, they were in need of a website that portrayed them as the professional, passionate community that they are, and that fully educated potential members on the difference between Envision and other fitness centers, and gave them an opportunity to act upon that.

Testimonial: written

Eric Weiner | Owner | Envision Fitness | Oct 1, 2021

"I own a small gym -- the first gym Triton had worked with at the time we began! They warn you to be patient at first, because it does take time for SEO to work. Sure enough, after about a year the results have been insane. Calculated my monthly ROI from my website alone and it is easily over 5X. Not sure I would've survived Covid without my website from Triton. Highly recommend!"

How We Did It

See what we did to take the Envision Fitness website and marketing to the next level.

Website Redesign

Visit Envision Fitness Website

The first step for any digital marketing campaign is always making sure where you send leads to is fully optimized. That means creating a website that perfectly conveys who they are, what they do and what the customer can expect. Next we make sure it converts as many visitors as possible through calls-to-action in order to maximize marketing spend

Beautiful & responsively designed site.
Easy navigation with pages for all offerings.
On-page SEO optimization.
Pagespeed optimized.

Key Metric:

4.48% Increase in website conversion rate

143% Increase in goal completions

SEO

67% of users are more likely to make a purchase with a smartphone on a mobile friendly site than on a non-mobile optimized site. - Seocial

Built-out content pages for all categories
Added them to all directories and listings
Link building campaign
Google pagespeed updates

Key Metric:

126% Increase in organic website traffic

Review Management

Beautiful & responsively designed site.
Easy navigation with pages for all offerings.
On-page SEO optimization.
Pagespeed optimized.

Key Metric:

30% Increase in 5-star reviews

Results:

As a newer company, Envision Fitness needed to make a strong impression from the traffic search engines were directing to their website. At the same time, they were eager to increase the number of initial website visitors and continue to attract new potential members to their site at a manageable rate. To ensure that this was the case, at the start of our partnership in 2018, we created a custom inbound marketing strategy that attracted qualified leads (versus warm leads). We paired it with a website strategically designed to impress and convert at a high rate!

Beyond reaching potential members as they were online searching for a fitness center or nutrition coach, Envision Fitness definitely wanted to increase their brand awareness and encourage “some-day” leads to start their fitness journey now. To do this, we produced a video ad geared at informing prospects of the personal training services available, while narrowing the focus down to include long-term nutritional and fitness results. Backing this ad with an appropriate budget, we could reach and convert potential clients as they were actively searching for personal and group training options that provided lasting results.