Targeting Seasonal Carpet Cleaning Customers

You’re in the business of carpet cleaning. While business is okay, some parts of the year do substantially better than others. With more and more houses being built, bought, flipped, sold, and rented out, there is a significant amount of turnover. When someone moves into their new home, it’s a given they want a clean carpet.

On the other hand, a homeowner has proudly taken care of their property for the last 10 years. While they deep clean once or twice a year, over time, their carpet will accumulate dust and debris that won’t come out with just a deep cleaning session.

With that being said, the carpet cleaning industry has its rightful place among the trades. In fact, the number of people working for the industry is expected to grow by as little as 4% by the year 2029.

Your carpet cleaning company would benefit by catching this wave of business in the next decade. Nowadays, it’s all about digital marketing. When your carpet cleaning company doesn’t appear on local searches like “carpet cleaning near me,” you may be in trouble. Staying relevant on local searches is key to keeping busy, but it takes a little elbow grease.

From retargeting ads to GMB optimization, implementing a digital marketing strategy is imperative for your carpet companies’ success in growing your sales on a seasonal basis.

Here are some ways to get started!

Retarget Customers

Retargeting ad campaigns are a great way to stay in contact with previous visitors to your website. Having the right tracking codes on your website extends this to any visitor, which will allow them to see your retargeted ad as they scroll through Facebook or Google.

Retargeting ad campaigns are a more subtle way to keep your business fresh in readers’ minds without being too aggressive. These readers may not need service on their carpet now, but they’re thinking of it.

Here’s what you need to start a successful retargeting ad campaign:

Multiple, persuasive calls to action (CTA)
Eye-catching headlines that grab readers’ attention
Personalized advertisements that touch on specific products or services
Creative content that is both engaging and knowledgeable

Utilize Email Marketing

Now that you have a list of previous and potential customers you retarget, it’s time to expand it. Growing your list of emails outside your original realm is crucial in the process of an email marketing campaign.

Not only can you keep previous customers in the loop with seasonal deals on carpet cleaning with an email marketing campaign, but you can also keep a list of potential clients who you can reach out to when spring cleaning season starts.

Some efficient ways to implement an email marketing campaign are:

Collecting email addresses through Google or Facebook ads
Offer special deals through email only
Requiring an email signature for all CTAs/estimate request
Adding an email newsletter subscription to your websites’ menu
Promoting email sign-ups on social media
Encourage or offer incentives for current subscribers to share newsletters

Once you’ve compiled a list of previous and future clients alike, you can choose when to send out an email newsletter.

Let’s say you want to try and drive up business before winter hits as many people want to go into the long cold with a clean carpet; sending out a newsletter when the weather dips may prompt some customers to request your service!

GMB Optimization

Retargeting campaigns and email marketing strategies are a great way to keep in contact with readers who have come across your website, but staying on top of relevant Google search rankings is another beast.

Since 1998, Google has made the internet its kingdom. For the past 20 or so years, the internet and Google have reached insurmountable heights of success, becoming a part of our everyday lives. Google receives 13 BILLION inquiries per day, while almost half of those inquiries are for local businesses.

With so many inquiries to local businesses, it’s important as ever to keep a healthy relationship with Google’s algorithms.

Luckily, there are strategies you utilize for this relationship:

Optimize your Google My Business account
Invest in Google Ads
Optimize your Google Maps listing

A Google My Business account is essential for local businesses to maintain a healthy relationship with Google’s algorithms. The best part about a GMB account, it’s completely free. In fact, there may already be an account set up for your business!

To gain access to the account, all you have to do is verify that you are the owner of this business. Once you gain access, you can begin optimizing!

Start by adding photos of your service and your business to the account. Images are worth their weight in gold when trying to convey the message of good service. Next, add your service hours, location, and link out to your original website. Checking off these steps is a great way to start climbing the rankings of relevant searches.

If you have a little bit of extra cash, it could be a good idea to invest in some Google Ads. Google ads can help you appear on relevant searches not directly related to carpet cleaning. For example, your business could appear on an “air quality service near me” search.

These ads are pay-per-click (PPC), meaning you’ll have to pay more if the ad does well, but won’t have to pay an inflated price if it doesn’t show success.

To keep your Google Maps listing optimized, it’s best to keep your GMB account optimized as well. Embedding your Google Map listing on your main website will also help with its accuracy.

Encourage Your Customers to Take Action

Sometimes, the difference between a potential client requesting service or not is your call to action. When it comes to conversion rate, CTAs are the bread and butter. CTAs put encouragement into the readers’ minds to compel them to finally take care of that dirty carpet they’ve been meaning to clean.

Here are some why to attain great CTAs: