3 Signs You Need Professional SEO Management
Running a small business isn’t easy. In addition to delivering extraordinary products and/or services, balancing the books, and maintaining employees, you must develop your ideal marketing strategy. It’s no wonder some business owners decide to pay someone a one-time fee to build and launch a website, then never return to it. And who could blame you? You’re too busy!
However, as time passes, you may realize that business has slowed down, and no one even realizes you have a website. All that money or time you spent launching your site does nothing to benefit your marketing if it’s not attracting leads.
Search Engine Optimization (SEO) is a strategy many businesses incorporate to attract their target audience organically. But to truly sustain long-term success – both offline and for your website – ongoing SEO management can make all the difference.
Do you need professional SEO management? The answer to this question depends on how you intend to use your website.
How to Tell You Need SEO Management
If you aren’t using your website to grow your audience or gain leads, SEO management might not be what you need. But if you’re hoping to use your website to draw people to your business, accrue customers, or become more widely well-known, you’ll need some kind of SEO management service.
While you can take steps to integrate some basic SEO practices into your site, ongoing management sets up your site for long-term success. Having a person or company maintain your SEO plan gives you the flexibility to keep up with algorithm updates, ensuring that your digital presence never wavers.
Here are a few red flags that indicate it’s time to invest in an SEO solution.
1. You aren’t getting any organic search traffic.
When you launch your website, create a Google Analytics account. This free service tracks the demographics of people coming to your site and whether they found you directly, as a referral from elsewhere online, via social media, paid ads, or organically.
You can use this to keep track of your organic traffic. If you notice that this metric never takes off, it’s time to invest in an SEO strategy.
2. Your website doesn’t show up in search results.
When people type in the services or products you provide, you’ll want to rank highly in the search engine results, right?
Let’s say you’re a roofing company in Duluth, Minnesota. However, when you type “roofing contractor” into Google, your website doesn’t show up at all. That’s a problem considering most people won’t look past the first page.
By implementing ongoing SEO services, you’ll increase your rankings and be a much more accessible option for people who need what you provide.
3. You don’t have time or access to do it yourself.
Lastly, not everyone has the time to research and implement SEO solutions. That’s where the experts come in.
At Triton Commerce, our SEO professionals keep up-to-date on the latest trends and best practices, integrating changes that will help your company achieve its goals.
Complete SEO Management with Triton Commerce
Don’t let your website collect dust floating in a distant corner of the world wide web. Get your business site in front of your target audience by investing in ongoing SEO solutions with Triton Commerce.
Give us a call at 651.321.0578 or contact us today to learn more about what you can achieve with our digital marketing services.