Paid Ad Articles

Once you’ve decided upon which social media platforms work best for your company and have your content calendar built out, it’s time to consider your social media ads. Having a regular posting schedule will certainly go a long way in building your online presence and community. However, integrating a paid social ad strategy into your digital marketing plan will help you achieve your goals in the long run.

Listen to what our ads experts have to say on the search ads vs. display ads conversation. Both campaign strategies can help your business, but which is best for you?

The secret to closing any sale is crafting compelling, accessible calls-to-action with every piece of digital content you produce. Take a look at these tips for how to virtually ask for the sale and increase your conversion rates with effective CTAs.

When it comes to proficient digital marketing strategies, knowing how to spend your money is more important than how much money you have to spend. Take a look at these digital marketing tips for advertising on a limited budget.

The amount of money you’re willing to spend on digital marketing depends heavily on which regions you want to market your business toward. Check out how defining your SEO & PPC target locations will help you get the most bang for your buck when it comes to digital marketing on a limited budget.

In this article, we explore how landscapers can effectively use Google Ads to attract more business. We discuss selecting the right keywords, targeting local clients, and measuring ROI. Triton Commerce specializes in creating customized Google Ads strategies to help landscaping businesses grow by capturing and converting local clientele efficiently.

In this article, we explore essential strategies for landscapers to optimize their Google Ads campaigns seasonally. We discuss best practices for using seasonal keywords, adjusting bids, leveraging promotions, and maintaining visibility in off-peak times, ensuring landscapers can attract and retain customers year-round.

In this article, we've explored how HVAC contractors can leverage analytics to drive smarter ad campaigns, focusing on crucial metrics, audience targeting, A/B testing, and strategic decisions. 

In this article, we've explored detailed strategies for HVAC contractors looking to optimize their ad spend for maximum impact. From reducing wasted expenditure through targeted advertising and precise budget allocation, to harnessing high-performing keywords and leveraging cutting-edge tools for bid optimization we've covered the importance of choosing the right platforms and techniques to ensure every dollar contributes to your business growth. 

In this article, we explore the most effective Google Ads extensions for landscaping businesses. From call and location to structured snippets and price extensions, we discuss how each can enhance ad visibility, improve click-through rates, and lead to better customer engagement and increased conversions.

In this article, we delve into advanced strategies for HVAC contractors to manage their PPC campaigns effectively. We cover key components of a successful PPC strategy, continuous optimization techniques, common management pitfalls, and balancing bid management. Learn how to revamp your campaigns for better performance and how Triton Commerce can support your HVAC business's digital marketing efforts.

In this article, we'll explore the dynamic relationship between seasonal trends and PPC strategies for roofing companies. We'll delve into effective ways to capitalize on these trends, adjust campaigns for different seasons, and forecast and prepare for market fluctuations, ensuring your roofing business stays ahead in the competitive digital landscape.

In this article, we explore the benefits of local targeting in Google Ads for landscaping businesses. Learn how precise geographic targeting, effective use of local ad extensions, and strategic keyword choices can significantly enhance your ad relevance, visibility, and conversion rates, driving substantial business growth and outperforming competitors.

In this article, we've explored the intricacies of geo-targeting PPC strategies for roofing contractors. We've delved into how precise targeting can enhance visibility, engagement, and ROI while addressing potential challenges. Learn how Triton Commerce can be your partner in leveraging these strategies for substantial business growth and market penetration.

In this article, we explore advanced Google Ads strategies that can significantly benefit HVAC contractors. We cover the impact of remarketing, the latest features of Google Ads, the role of machine learning, competitive analysis, and how Triton Commerce can assist businesses in implementing these strategies to enhance their digital marketing efforts and boost conversions.

In this article, we cover into the pivotal role of landing page optimization in enhancing PPC campaigns for roofing companies. We'll explore best practices, the significance of user experience, and the impact of A/B testing, providing valuable insights for roofing contractors looking to convert clicks into clients effectively.

In this article, we delve into the nuances of creating effective PPC ad copy specifically for roofing contractors. We discuss the importance of understanding the target audience, highlighting unique selling propositions, and the impact of tone and language on click-through rates. Learn how Triton Commerce can elevate your roofing PPC campaigns.

In this article, we explore the benefits of utilizing Facebook and Instagram ads for HVAC businesses, covering topics such as crafting engaging ad copy, effective targeting strategies, creating compelling visual content, and measuring campaign success. 

In this article, we explore the best practices for landscaping companies using Google Ads. We cover budgeting, landing page optimization, Quality Score improvement, the significance of ad copy, and automated bidding strategies to help you maximize your online advertising efforts and grow your landscaping business effectively.

If you're looking to improve your paid ad campaigns for your roofing company, it's vital that you understand how to effectively choose keywords directly related to your industry and your goals.  In this article, we work through the nuances of PPC for roofing contractors. We explore the importance of effective keyword research, understanding high-conversion keywords, the impact of local SEO, the best tools for keyword research, and the importance of regularly updating PPC strategies. 

When it comes to measuring PPC ROI for roofing contractors, how do you know what KPIs matter?  In this article, we cover the significance of conversion rates, keyword selection, tracking campaign performance, and avoiding common pitfalls, providing roofing businesses with actionable insights to enhance their PPC campaigns and drive profitable growth.

In this article, we'll teach you about the most effective targeting strategies for HVAC Google Ads, including geo-targeting, negative keywords, audience targeting, and time-of-day scheduling. Learn how Triton Commerce leverages these strategies to enhance ad relevance, improve engagement, and drive higher conversion rates for HVAC contractors.

In this article, we explore the dynamic benefits of PPC for roofing contractors. We'll progress into how targeted PPC campaigns can drive immediate leads, align perfectly with seasonal industry trends, and lay a foundation for sustained growth and brand recognition, ensuring that roofing businesses stay ahead in the competitive digital landscape.

When it comes to standard paid ad campaigns versus Google LSA ads, which are better for roofing companies?  Check out this article to learn more about the pros and cons of each by analyzing their cost implications, competitive advantages, and the synergistic potential of integrating both.

In this article, we explore the critical aspects of DIY vs agency-managed PPC for roofing contractors. We cover both the pros and cons of each option, cost implications, time investment, and key decision-making factors, providing insights to help you choose the path that aligns best with your business objectives and resources.

While you may have a pretty good pulse on what goes into a PPC campaign for roofing contractors, what about the agency fees that often come with them?  We cover how these fees are structured, their impact on budgets, and the comprehensive services they encompass.  

In this article, we've explored advanced strategies HVAC contractors can use to maximize ROI with Google Ads, including key performance indicators, ad copy, ad extensions, and landing page optimization. 

In this article, we explore how leveraging PPC campaigns can drive success for HVAC businesses. We delve into targeting and bidding strategies, complementing PPC with SEO, and measuring campaign success.

Google Ads can help you reach the right customers at the right time, but if you don’t know what you’re doing, you could spend thousands of dollars and get next to nothing in return. If you’re a beginner in the search advertising world, this blog is for you. Click to learn how to advertise on Google to boost your small business.

Do Google Local Service Ads really make businesses more visible to local customers who are looking for the services you offer? Learn the pros and cons to using Google Local Services ads to connect with customers in your area.

When it comes to digital marketing, there's no shortage of digital marketing solutions to help you attain your company's goals. How do you know what the best strategy or combination of strategies is for your own company? Read on to learn how to effectively market yourself online by using a combination of PPC & SEO.

Inbound marketing is the art of attracting leads online while outbound marketing is the practice of physically reinforcing your brand. Here is how you can combine the forces of inbound and outbound marketing to create one successful digital marketing strategy!

Paid advertising helps small businesses reach more customers than they wouldn’t have otherwise. Take a look at our ultimate guide for small business paid advertising campaigns.

Paid advertising can do wonders for quickly boosting leads and reaching the first page of relevant search results. Here are a few tips for general contractors to improve the success of their PPC campaigns. 

There’s a science to the art of the viral video, and we’re here to let you in on that secret! Check out these tips for optimizing video content across different social media platforms. 

In a field that’s as competitive as the home service contract industry, generating leads by any means necessary is an absolute must. But, you're not limited to paid lead-generation services.

The perks of being a small business owner can be quite commodious compared to running a Fortune 500 company or, at the least, a little more stimulating than ‘spacing out’ in front of a computer screen, trying to finish typing up the latest T.P.S. Reports.

If you think social media is only good for updating the world on how your adorable puppy is doing or constantly sharing your utter contempt for the final season of Game of Thrones, you’re truly missing out! For businesses of all services and sizes, social media is an opportunity to find, connect, and provide for customers you wouldn’t have otherwise been able to do business with.

The marketing world has come a long way since radio jingles. While traditional marketing strategies such as print, radio, and television ads still hold some relevance in today’s retail era, digital marketing has completely changed the way companies of all sizes can reach, interact, and target their ideal customers.

The need for a functional, efficient, and alluring virtual presence is essentially mandatory for a lot of businesses to succeed today, as well as moving forward. You can even have the most beautiful-looking website ever created, but if nobody visits it, how will it benefit your business? That’s where combining stunning web design with campaigns comes in handy.

Digital advertising has evolved to become an essential marketing tool for businesses of all industries and sizes. It offers a direct gateway into reaching desired target audiences, allowing advertisers to promptly connect with relevant new or existing customers, generally for surprisingly cost-effective prices. Most importantly, digital advertising is a responsive, reflective form of marketing that’s mirroring how virtual the overall consumer market and experience have become.

As the home improvement industry continues to grow and evolve, competition between renovation businesses has become more intense than ever before. The industry as a whole is currently valued at over $400 billion in the U.S., and that figure is projected to increase to over $500 billion by 2024.

If you’re trying to increase leads for your business, you probably know you’ll need to produce more online content to drive potential customers to your website. We live in a digital world – especially lately with COVID-19 restrictions – and most business owners are aware they need to step up their online game to stay competitive.

Every time you’re online, you see ads everywhere. They’re all over Google and every other website you visit, in between your friends’ and family members’ posts on social media, inside of emails, even sometimes popping up inside Facebook Messenger. It must be hard for all of those companies to compete with each other with all that noise, right? Not necessarily!

From a deadly virus and socio-political turmoil to the cooling economy, unprecedented changes and uncertainty kept us all scrambling to keep up this year. Here are some digital marketing tools, that can help you stay ahead.

If you run a Facebook page for your business, you’ve probably noticed the blue “Boost Post” button in the lower right corner of your social posts when you’re logged into your business account. When you hover your mouse over it, it says, “Boost your post to reach more people.”

It’s amazing when a new customer finds your website and buys a product or contacts you right away to schedule a service. If only every sale was that simple! However, customers like to shop around, so it’s common for them to check out a website and leave without converting. Remarketing ads are strategically designed to recapture a potential lead’s attention after they’ve left and nudge them back to your site.

Have you noticed many ads in your Facebook News Feed lately? Scroll through, and you’ll see a sponsored post tucked between every four or so organic posts from your friends and family. More ads pop up when you search for things in Google, and if you click on a website, you’re likely to see some ads there too. Digital advertising makes it possible for businesses to reach new customers or reconnect with existing customers, and it can be surprisingly cost-effective.

If you have a kid at home, you’ve probably heard of TikTok. The video-sharing app is very popular with Generation Z, who helped make it one of the most downloaded apps in the world – over 1 billion downloads in its first year. Now with an estimated 500 million monthly active users, TikTok continues to see astounding user growth and has captured the attention of many influencers, businesses, and marketers.

There’s no question that social media advertising is a great tool for small businesses, but it’s not as easy as it once was for brands to reach and connect with their target audiences. With three million businesses actively advertising on Facebook, competition is fierce, and creating an effective advertising strategy is more important than ever.

In order to keep up with your competition and grow your business, it’s crucial to invest in digital marketing. The right digital marketing strategy can help you reach more customers, build a stronger brand, and generate more sales.

Digital marketing is an important investment for any business. Creating a website, managing a search engine optimization strategy, and launching digital ad campaigns can help your business attract more customers. However, in order to truly understand the impact your digital marketing strategy has on your business, it’s crucial to measure and monitor your performance.

It can take a lot of work to drive steady, high-quality traffic to your business’s website. Between search engine optimization, social media marketing, digital advertising, and more, you may be investing a great deal of effort and budget promoting your business online. With so much of your marketing efforts devoted to getting the right traffic to your website, it can feel like a major defeat when much of that hard-earned traffic leaves your site without taking action.

There are many components that make up a successful digital marketing campaign. In order to generate results, user experience, audience targeting, messaging, and other elements must all come together to create a cohesive campaign.

LinkedIn is the largest professional social network in the world, providing users with the opportunity to make new connections and build their professional networks. Beyond being an excellent networking tool for professionals, LinkedIn also offers a tremendous amount of opportunity for businesses.

Whether you’re currently running digital ads for your business, or are still just exploring the possibility, you’ve probably heard of retargeting ads. And, if you spend time shopping or researching online, you’ve probably also seen plenty of retargeting ads.

If your business is running campaigns on Google AdWords, you may find yourself wondering what your ads look like, or whether they are even showing for your targeted keywords. Whether you’re concerned about your campaign performance, or just curious, you may be tempted to Google your own ads. Many advertisers assume that as long as they don’t click on their ads, there will be no impact on their campaigns. However, there are many reasons why you should avoid searching for your own ads.

Social media advertising can be a highly effective way to promote your business and connect with new customers, but creating an effective advertising strategy takes time. Investing time, attention, and creativity into your social media ad campaigns will pay off through more clicks, more engagement with your content, and more sales. Here are four ways you can improve your social media ad campaigns.

Advertising on Google AdWords can be an incredibly cost-effective way to reach potential customers who are actively looking for your products or services online. However, it takes time and effort to refine your campaigns and achieve the best possible performance.

Digital advertising can be an incredibly effective way to promote your business and reach new customers. Through Google AdWords and social media platforms, advertisers have the ability to generate real and measurable results for their business. But how do you determine what platform and strategy is right for your business? Here are a few tips to help guide your decision-making process.