243%

Increase in new leads

401%

Increase in organic website traffic

56%

Increase in conversion rate

Window World Digital Marketing Case Study

Project Brief:

Window World is one of the largest window, siding, door, and gutter replacement contractors in the Twin Cities Metro area. Our partnership with Window World Twin Cities began when we first designed and developed their new website and integrated it with their internal Customer Relationship Management (CRM) System, which was a must-have on their wishlist for how their website could support their sales and operations teams. Eager to become even more well-known than they already were due to past traditional marketing efforts, Window World Twin Cities was open to thinking outside of the box when it came to new opportunities and methods for attracting new leads, improving their closing ratios, and increasing sales generated online overall.

Testimonial:

Mike Nihart | Manager| Window World Twin Cities | Nov 10, 2016

"Triton has been great for us! They are very responsive in making changes as we need them on our website as well as bring ideas to the table to help build our business!"

How We Did It

See what we did to take the Envision Fitness website and marketing to the next level.

Website Redesign

Visit Window World Website

The first step for any digital marketing campaign is making sure where you send your leads (i.e., your website) is fully optimized to convert them. When Window World came to us we diagnosed a number of problem areas including having too few pages, poor website ease-of-use, lack of calls-to-action, on-site SEO errors and a number of other opportunities to improve upon. By implementing best practices and a beautiful design we were able to take their site performance to new levels.

Beautiful & responsively designed site.
Design focused on calls-to-action
Easy navigation with pages for all offerings.
On-page SEO optimization.
Pagespeed optimized.

Our Results:

56% Increase in website conversion rate

243% Increase in organic leads

Incredible 4.21% bounce rate for organic traffic

SEO

Our SEO strategy included:

Built-out content pages for all categories
Listed and optimized on relevant directories
Updated title tags, descriptions and schema markup implementation
Location based content pages
Google Business Profile optimization
Link building campaign
Google pagespeed optimization

Key Metric:

416% Increase in new organic visitors

401% Increase in overall organic traffic

PPC Management

Through pay-per-click advertising on Google AdWords, Window World is able to reach potential customers who are searching for their products and services. By focusing on key search terms, we are able to connect with individuals who are most likely to make a purchase. With a tailored pay-per-click strategy, we have been able to help Window World reach new customers in an efficient and cost-effective manner.

The Goals:

Create an effective customer acquisition system using search engine marketing
Demonstrate to Window World the full value of their investment in search advertising compared to other marketing channels
Reduce the average cost per acquisition to $100 or less

Our Approach

Direct response keywords
Service area geo-fencing
Landing page optimization
Facebook & Google retargeting

Our Results:

- Over 9,705 PPC leads to date

- $96.44 Cost Per Lead over last 30 days

- 9.35% of clicks on ads become leads

Review Management

Today, 72% of customers won’t take action with a company until they’ve read their online reviews. By reading about the experiences of past customers, potential customers can learn more about a business before they make their own purchase decision. Aiming to attract younger homeowners that may not quite know the Window World brand yet, Window World wanted to capitalize on the power of online reviews by:

Capturing current reviews for their business, from new and repeat customers
Encouraging happy customers to leave a positive review for a higher overall average rating
Receiving a notification of when a new online review posts so they can respond quickly

To help Window World reach these goals, we provided them with our Review Manager program, designed to capture new reviews quickly and conveniently. Since launching this program, Window World has seen the following results:

Our Results:

- 610 new reviews (114 avg. per year)

- 89% of all reviews are positive

Social Media Management

Beyond reaching customers who are searching for replacement windows online, Window World also wanted to increase awareness among individuals who might not be ready to purchase just yet. To reach these prospective customers, we developed a social media strategy designed to increase brand awareness and encourage prospective customers to visit their website to learn more.

The Goals:

Reach new prospective customers
Increase the total number of page likes
Encourage current followers to become customers

Our Approach

Use Facebook targeting to reach ideal clients
Create branded content that's relevant to their core audience
Boost high performing posts to their target audience

Our Results:

- 117% Increase in total fans

- 1,044% Increase in total impressions

- 1,247% Increase in total engagements

- 350% Increase in traffic from Facebook

Results:

The first step for any digital marketing campaign is making sure that any and all online leads land on a website that’s strategically designed, developed, and fully optimized to convert them. When Window World Twin Cities joined #TeamTriton, we diagnosed a number of problem areas on their website, including having too few pages, poor website ease-of-use, lack of calls-to-action, on-site SEO errors and a number of other opportunities to improve upon. By immediately implementing best practices, and rolling out a freshly designed and developed site, we were able to take their online performance to new levels!

Through pay-per-click advertising on Google AdWords, Window World is able to reach potential customers who are searching for their products and services. By focusing on key search terms, we are able to connect with individuals who are most likely to make a purchase as they’re in the middle of their buying cycle. With a tailored pay-per-click strategy, we have been able to help Window World Twin Cities reach new customers in an efficient and extremely cost-effective manner.

Beyond reaching customers who are actively searching for replacement windows online, Window World Twin Cities also wanted to increase awareness among individuals who might not be ready to purchase just yet. To reach these prospective, often younger customers, we developed a social media strategy designed to increase brand awareness and encourage prospective customers to visit their website to learn more.

Today, 77% of customers won’t take action with a company until they’ve read their online reviews. Keeping this crucial fact in mind, while also aiming to attract younger homeowners that may not quite know the Window World brand yet, Window World Twin Cities wanted to capitalize on the power of online reviews. To do so, we executed a review management strategy with the use of online review manager software. With less than three simple steps, Window World Twin Cities was able to send a request for a review to new and old customers alike.