ROI, PPC, SEM, and SEO: Vital Marketing Acronyms You Need to Know

Digital marketing offers business owners a wide variety of opportunities to connect with current and potential customers. Businesses of virtually any size, and within any industry, can use digital marketing as a powerful and cost-effective method to achieve real, trackable results. Through digital advertising campaigns you can increase brand awareness, target and acquire new customers, and stay connected with your current customers as well.

The Acronyms You Need To Keep “TOM” (Top of Mind)

If you’re just starting out and exploring the digital marketing options available to your business, you’ve most likely already encountered some terminology that’s completely new to you. Acronyms like ROI, PPC, SEM, and SEO are commonly used in the world of digital marketing, and you’re bound to come across them often. To maximize your digital marketing dollars, it’s important to understand not only what these acronyms mean, but even more importantly, what they mean for your business.

ROI

What it Means.

Short for “Return on Investment,” ROI is used to measure the success of a digital marketing campaign. Prior to launching a campaign, you should determine what goal you hope to achieve as a result. Your ROI should be calculated throughout the run of your entire campaign, as well as following the conclusion of a campaign. Generally speaking, your ROI is determined by comparing the amount you have spent on your marketing strategy to the value of the conversions it has generated.

What it Means for Your Business.

Regularly measuring your ROI allows you to effectively monitor your campaign’s performance, and make adjustments when necessary to achieve the best possible results. One of the most important things you can do when creating a digital marketing strategy is set clear goals, including a goal for your return. Understanding your goals will not only help determine what methods you should use, but also make it easier for you to measure what truly matters to you and your business.

SEO

What it Means.

Your website provides you with the ability to introduce your business to potential customers. If you want to connect with new customers, you’ll need to make sure they can find you online without first knowing your exact website address. Through search engine optimization, or SEO, you can ensure that your site will appear higher in specific search engine results, increasing the odds that leads and prospects will click through and visit your site.

What it Means for Your Business.

Search engine optimization is an effective way to increase your visibility and edge out your competition. By boosting your visibility in key search results through SEO, you can drive more high-quality traffic and leads to your website.

SEM

What it Means.

Search engine marketing, or SEM, combines search engine optimization with paid search ads, drawing more customers to your business. With a paid search campaign, you have the ability to advertise to people who are searching for specific keywords in search engines. By choosing the right keywords, you’re able to connect with your customers at the exact moment when they are in need of your product or service and are eager to buy.

What it Means for Your Business.

While the right SEO strategy can improve your ranking in organic search results, a focused SEM campaign can enhance your success. By combining SEO with paid search, you’ll increase the odds that a new customer will find you online.

PPC

What it Means.

Paid search advertising is a key component of a complete SEM strategy. PPC stands for “Pay Per Click,” and describes a style of digital marketing where advertisers are charged anytime someone clicks on their ad. Advertisers are able to choose specific search terms that they want to trigger their ads to appear, or select types of websites that they would like their ads to be displayed on.

What it Means for Your Business.

Pay per click advertising provides businesses with a precise and cost-effective way to reach potential customers. Because you’re able to choose specific placements and search terms, you can focus your advertising spend and reach the right audience at the right time.

An effective digital marketing strategy can have a major impact on the bottom line for your business. Developing and implementing a strategy that works for your business takes time, but the results are well worth it! When you’re ready to get started and would like to discuss the solutions available and recommended for your business, contact the team at Triton Commerce. We can develop a digital marketing strategy that’s designed to generate the results you want.