How Video Is Changing The Way We View Marketing

The world of digital marketing is always changing. Many of your current customers and potential customers are interacting with online content in new ways and on new devices from a variety of locations. With these changes, businesses have several different opportunities to connect with current and potential customers.

To stand out from the crowd, it’s crucial to share eye-catching, cutting-edge visual content your customers can enjoy on any device, from any location. And that's where video comes in!

Adding video marketing to your online strategy is an effective way to capture your audience’s attention and tell your brand story. Here are just a few ways video content can benefit your business:

• Increase Brand Awareness. Through video content, you have the ability to introduce people to your brand and business. Eighty percent of users recall a video ad they viewed within the last 30 days. If a potential customer sees your video content, it increases the chance they will remember your business.

• Expand Your Reach. Sharing engaging, high-quality video content can help you reach your target audience online, but it can also put your brand in front of new audiences. Your fans and customers will often share content they enjoy, allowing you to grow your reach organically.

• Say More in Less Time. While some of your customers may not take the time to read your blog, they may want to watch your video content instead. One short video can capture the same message as a lengthy blog or email newsletter, increasing the chances that you’ll get the full message across to your audience.

• Control Your Message. Creating video content allows you to choose what message you want to share with your audience. Whether you want to introduce new customers to your brand, or demonstrate the benefits of your products or services, you can use the power of video content to showcase what makes you unique.

• Showcase Your Personality. Your video content doesn’t have to be all business! Through video, you have the opportunity to connect with your customers in a more personal way.

After watching a video, 64% of users are more likely to buy a product online.

Getting started with video content is easier than you might think! Video is an incredibly versatile form of media, which means the possibilities are pretty much unlimited. Here are a few simple ways to start promoting your business using video:

• Set up a Customer Q&A. Q&A videos are an excellent way to interact with your customers while also promoting your products or services. Encourage your fans and customers to contact you with their questions, then share regular video content with your answers. Consider making Q&A videos a regular feature of your social content.

• Share a Product Demonstration or How-To. With video, you can do more than just tell your customers about your products or services. You can use video to provide them with an up-close look at your product, demonstration of your services, or a how-to video that showcases your expertise.

• Introduce Your Team. Give your customers a glimpse behind the scenes with video content. Use video to introduce them to the personalities behind your business. Your employees will have a platform to share their skills and talents, and your customers will be able to form a more personal connection with your brand.

If you want to enjoy the benefits of video content but need some help getting started, contact the team at Triton Commerce. We can create custom video content that highlights your business and helps you stand out from your competition.