Digital Marketing: The Gas You Need to Drive Leads to Your Website

A successful digital strategy requires more than a quality website. In order to achieve the best possible results, you need a complete and focused digital marketing strategy. Through digital marketing, you can increase your digital presence and maximize your results.

Think of your online presence like a car. For the car to work properly, all of the right components need to work together efficiently. Strategically adding high-performance components can help you achieve optimal results. Just as an engine, fuel, and other systems work together to power your car, your website, digital advertising, and overall online presence can be combined to power your business.

To get all of the components of your digital marketing strategy working together, it’s important to first understand how they work together.

Your Website

Your website serves as the cornerstone of your business’s digital marketing strategy. In order to achieve the best possible results, you need a website that is designed based on your goals. Before you start promoting your website through paid advertising, you should make sure that it is:

• Search Engine Optimized. Promoting your business online comes with some unique challenges. With so many other businesses and individuals generating new content every day, it’s easy to get lost in the crowd. When a customer searches for your products and services online, you want your website to show up in their results. Through search engine optimization, or SEO, you can improve your ranking in the search results that matter most to your business.

• Mobile Responsive. More and more of your customers are browsing, searching, and shopping online using their mobile devices. If your website isn’t mobile friendly, it’s likely that you’re missing out on key opportunities to connect with your customers. A mobile responsive site can adapt and fit whatever device your customer is using, which can keep them browsing (and buying).

• Designed to Convert. Your customers may be finding your website, but are they taking action once they get there? Often, they’ve landed on your site because they are interested in taking the next step (such as requesting information, making a purchase, or scheduling an appointment). Everything on your website, from the overall design to the content on each page, should be created to make it as simple as possible for them to take that critical next step.

Digital Advertising

An effective website can generate major results for your business, but you can do more than simply wait for customers to find you online. Through digital advertising, you can connect with current or potential customers in the moment when they are looking for your products or services.

• Search Engine Marketing. Search engine optimization isn’t the only way to drive qualified traffic to your website. Through search engine marketing, or SEM, you can improve your visibility in key search results. Advertisers can target specific search terms, place ads on websites their customers are visiting, and even reconnect with previous customers or website visitors using search engine marketing.

• Social Media Marketing. Social media provides brands and businesses with the opportunity to connect with their customers in a more personal way. Having a presence on the social media platforms your customers are using can help you build a following of loyal customers. Advertising on social media allows you to reach even more potential customers, and allows you to choose a specific target audience.

Combining a high-quality, effective website with a strategic digital advertising campaign can have a big impact on your bottom line. With so many consumers now searching and purchasing online, it’s never been more vital to have a strong digital presence. If you’re looking for advice or assistance in boosting your brand online, contact the team at Triton Commerce. We’ll take an in-depth, unbiased look at your current digital presence, and develop a plan that will help you reach your goals.