7 SEO Tips for Manufacturing Companies
For the past decade, it’s been difficult for the majority of manufacturing companies to embrace change as far as their marketing efforts go. But as younger, more tech-savvy consumers continue to dominate the marketplace, the need for manufacturing companies to accept modern trends in digital marketing strategies is becoming all the more apparent.
Nowadays, manufacturers increasingly rely on digital marketing tactics to reach new customers and grow their business. SEO, or search engine optimization, is a pillar of any successful strategy as it helps companies appear more prominently and rank higher in local, relevant search results. With the right SEO tactics in place, manufacturers can achieve a wide variety of marketing goals, from driving more web traffic to spreading brand awareness.
To help manufacturing companies make the most of their SEO efforts, here are seven tips that should be implemented into every digital marketing plan.
1. Conduct an SEO Audit
An SEO audit is a comprehensive review of your website's technical SEO health. To properly conduct an audit, you need to understand what aspects are most important for your website and which areas require more attention.
When running an audit, you should first focus on fixing the most critical issues. This includes things like robots.txt errors, server errors, canonicalization problems, indexing issues, and internal 404s. Additionally, hundreds of other checks may apply to specific websites depending on the type of content they have published and how they manage their search engine optimization efforts. By conducting an audit of your website's technical SEO regularly, you can gain invaluable insights into how well it is performing and make adjustments as necessary in order to improve the overall SEO performance.
2. Perform Proper Keyword Research
To get the most out of your website’s SEO, you must ensure that your keywords target the highest amount of traffic possible. This means developing a list of keywords relevant to the industry and website content based on customer questions, needs, and interests. To do this, it's important to use tools such as Google Keyword Planner or Search Console. These tools provide valuable data related to different search queries and can give you an insight into which keywords are worth investing in for better ranking. They also enable you to see how much traffic each keyword generates and how relevant it is for your website. Once such keywords are identified, the next step is to incorporate these keywords into titles, meta tags, and other website areas for maximum ranking potential.
3. Optimize for Off-Page SEO
Once've created great content, the step is to focus on off-page optimization. Start by optimizing your Google My Business profile; this will make it much easier for potential customers to find your business when searching for HVAC contractors. To further boost your rankings in the SERPs, consider building backlinks from other websites to yours. You can write guest blog posts or get featured on industry websites and blogs. Finally, ensure all your online listings are up-to-date with accurate information.
Most companies fail to recognize how they can improve off-page SEO by building relationships with influencers in the industry and reviewing competitors' online presence. Additionally, getting more involved with social media promotes brand visibility and builds an engaged audience.
4. Invest in Link Building
An important aspect of off-page SEO is link building which involves creating backlinks from external websites leading to your company's site. This helps search engines recognize that your website is a trusted source of information. You can also look for ways to increase backlinks by producing quality content people want to link to from their website. Additionally, you can ask your business partners or other professionals in the same industry to write guest blogs related to topics they are knowledgeable about on your blog or website.
5. Analyze Search Intent
Understanding why someone searches for keyword terms related to your product or service is important. Are they looking for more information, ready to purchase something, comparing prices, or something else? Knowing their intent can help you create content that meets customer needs and encourages them to engage with your brand.
6. Improve Web Design
Ensure every website page is optimized for SEO by reviewing design elements such as meta tags, titles, and images. This will help ensure sites are indexed correctly in search engine results pages (SERPs). In addition, other areas where improved web design can enhance SEO performance include implementing a more mobile-friendly, responsive design and structuring your website to be fast, user-friendly, and easy to navigate.
7. Produce & Share Quality Content
Creating high-quality content is essential to gaining a competitive SEO advantage in the manufacturing industry. Focus on producing informative, interesting content that engages readers by exploring blog topics relevant to your industry and consumers’ needs or interests. Additionally, share all your published content across various social media platforms, which will help increase your online visibility and build up a following of your target audience, who can share your content across their own social media pages.
Successful SEO Strategies From Triton Commerce
Implementing effective SEO practices into a marketing plan is key for any manufacturer looking to reach customers online and grow their business. At Triton Commerce, our team of SEO strategists will be able to help you implement these seven tips outlined above and a whole lot more to start steering your digital marketing efforts in the right direction!
Ready to see what a successful SEO strategy can do for your manufacturing business? Contact Triton Commerce today to start reaching your target audience through the power of search engine optimization!