How your social media posts perform has a direct correlation with your overall approach to digital marketing. Take a look at how social media engagement can impact your digital marketing efforts.

Implementing digital marketing tactics without a strategy is like fishing without a net; you’re just hoping you’re eventually going to catch a fish! In this week’s episode of our Near Me, The Local Marketing Podcast, we review what makes a digital marketing strategy essential to your overall digital marketing campaign. 

“What really is the benefit of social media marketing?”
An excellent question to ask! Over the past decade, there’s been a lot of skepticism regarding the benefits of social media marketing. However, now that we’re well into the digital age, the positive effects are undeniable. We asked our marketing experts what benefits they see in utilizing a social media marketing strategy, and this is what they had to say.

After you've identified the social media platforms best suited to your digital marketing strategy, established a consistent posting practice, and perhaps even set up a few ads, you might see people engaging with your posts. This is how you know your social media efforts are working. To keep the momentum going, you need to be present and communicate with those who've taken the time to comment or share your posts.

Once you’ve decided upon which social media platforms work best for your company and have your content calendar built out, it’s time to consider your social media ads. Having a regular posting schedule will certainly go a long way in building your online presence and community. However, integrating a paid social ad strategy into your digital marketing plan will help you achieve your goals in the long run.

Have you ever sat down to create your company’s social media post for the day, and before you know it, your coffee has gone cold, and you’ve been scrolling through posts for inspiration for the past 45 minutes? Trying to figure out what to post in the moment on a regular basis can be exhausting work. Social media content calendars are a great way to keep your overarching

Integrating social media into your digital marketing strategy is a step nearly every business has to take eventually. From LinkedIn and Facebook to Instagram and TikTok, several platforms have popped up and flourished over the past decade. So it can be difficult and overwhelming to figure out where to start.

There’s no denying it, unless you’re an expert on all things Google, reading and understanding the metrics provided by Google Analytics can be completely overwhelming. To help lessen the unknown, our team of digital marketing experts share their best guidance on what data small businesses should be tracking.

If you’re wondering how to increase the number of Google reviews you’re getting for your business, consider these tips from Triton Commerce’s in-house digital marketing experts.

From Google posts to UTM tracking, our experts at Triton Commerce discuss how you can best optimize your Google My Business listing.